Client strategies I
Kasim Reed | Mayor
City of Atlanta, GA
As an elected politician of a major metropolitan city, Atlanta Mayor Kasim Reed is viewed under the public microscope on a daily basis, so his nonverbial communications are crucial. It's important that Mayor Kasim Reed's suiting choices reflect the strength of a bold, charismatic leader yet the modesty of a disciplined and deliberate chief executive. This makes Mayor Reed's choice of this solid heather grey wool fabric paired with a white shirt and navy pin dot tie an ideal choice.
The solid grey fabric and two-button, single-breasted design elements of the jacket are hallmarks of the classic business suit. However, the slightly wider lapels, the modest suppression of the jacket's waist, the ticket pocket on the right side of the jacket and the hand-sewn edge pic-stitching throughout are fine details that subtly communicate a bolder statement of style.
As mayor to the “Hollywood of the South,” Mayor Reed has worked with Blazia to develop a collection of staple garments—all which perform their roles well—as the mayor stylishly champions on behalf of his city.